Monster Energy Drink Bottling Company

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Monster energy drink bottling company.

Monster beverage corporation is an american beverage company that manufactures energy drinks including monster energy relentless and burn the company was originally founded as hansen s in 1935 in southern california originally selling juice products the company renamed itself as monster beverage in 2012 and then sold their hansen s juices and sodas and their other non energy drink brands to. The company conducts business only through its consolidated subsidiaries. Monster drinks have a strong brand identity and a strong brand recognition due to its distinctive logo color 2. There are 49 different drinks under the monster brand in north america including its core monster energy line java monster extra strength import rehab dragon tea monster hydro and muscle monster.

The company s subsidiaries develop and market energy drinks including monster energy energy drinks monster energy ultra energy drinks monster maxx maximum strength energy. Monster beverage swot analysis monster beverage strengths below are the strengths in the swot analysis of monster beverage. It has three operating and reportable segments monster energy drinks strategic brands and the others segments. Is a holding company which engages in the development marketing sale and distribution of energy drink beverages and concentrates.

Is a holding company which engages in the development marketing sale and distribution of energy drink beverages and concentrates. The company s revenues grew from 92 million in 2002 to 2 25 billion in 2013. In 2002 monster beverage launched its key energy drink brand monster energy. Strong focus on energy drinks market with energy drinks accounting for 93 of the company s revenues 3.

Monster energy is an energy drink that was introduced by hansen natural company now monster beverage corporation in april of 2002. Its headquarters are located in corona california usa. Fueling our athletes musicians and fans monster energy produces a variety of energy drinks brewed coffee hydrating sports drinks juices and teas.